Alphonse Mucha is one of the representatives of the Art Nouveau Movement and he symbolized at the end of the 19th century the new Parisian spirit through the creation of a first advertising poster featuring Sarah Bernhardt. The immense success of its posters that we all know today such as those of La Bière de la Meuse, Champagne or Chocolat Idéal has made Alphonse Mucha the symbol of artistic renewal.

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